Piedra to build strong foundation in the Middle East

Released on: October 8, 2007, 7:26 pm

Press Release Author: Lovely Espina, Center for International Trade Expositions and
Missions

Industry: Construction

Press Release Summary: From the imperial wood stone of China to fine-textured
Amherst of the USA, autumn black slate of India to cotta sandstone of Germany--think
of stones unique in different countries and Piedra Systems, Inc. can make exact
replicas of these natural stones.

The company will join the eight-company delegation of the Philippines to the Big 5
Show, to be led by the Center for International Trade Expositions and Missions
(CITEM), the trade promotion arm of the Department of Trade and Industry.

Press Release Body:
In the past, natural stones are considered an opulent addition in any building
interior, exuding rich, organic, and timeless presence. But with the recent
advancement in equipment technology, replicas of these natural stones are enabling
average homes experience the luxurious look and feel of natural stones, while grand
projects now save millions of dollars from saving on materials, installation, and
maintenance.

Thanks to companies like Piedra Systems, Inc., construction projects can now achieve
elegant results in a cost efficient manner. Located in the province of Bulacan,
Philippines, Piedra Systems, Inc. is a leading manufacturing company of stone
veneers used both for building exterior and interior.

From the imperial wood stone of China to fine-textured Amherst of the USA, autumn
black slate of India to cotta sandstone of Germany--think of stones unique in
different countries and Piedra Systems, Inc. can make exact replicas of these
natural stones.

The veneers are made of lightweight yet strong aggregate materials, cast in flexible
molds, and hand-colored with iron oxide pigments which make each tile unique. Each
piece is approximately one quarter the weight of full-thickness stone and could
adhere to most wall surfaces, requires no footings, wall tiles or foundations,
making it perfect for modern construction requirements.

Although Piedra Systems' products are now carving its own niche in Japan market, the
company now ventures to bring its line of stone veneers to a land renowned of its
preference for opulent things, and considered as a melting pot of cultures-Dubai.

The company will join the eight-company delegation of the Philippines to the Big 5
Show, to be led by the Center for International Trade Expositions and Missions
(CITEM), the trade promotion arm of the Department of Trade and Industry. Along
with Piedra Systems, Inc., Pacific Timber Export Corporation (molded doors and
frames, fire rated doors), YYD System Interiors, Inc. (laminated doors and
cabinets), TMC International Corporation (marble tiles, slabs, mosaic), Raphael
Legacy Designs, Inc. (mosaic, tiles, medallion, table countertop), Gracepark
International (wood cabinets, solid wood doors), Sanyo Seiki Stainless Steel
Corporation (stainless sheet and pipes), and iCoast (cooling system) will also join
the show.

The whole delegation will proceed to Fujairah and Abu Dhabi for a business mission
to meet general contractors, property developers and distributors for possible
projects/contract arrangements.

The Big 5 Show is the largest annual meeting place for Middle East construction and
contracting industry, slated on November 25th to 29th at the Dubai International
Exhibition Centre.

"Our products are known in Japan through a distributor for five years now, and we
are hoping to get a bigger market in The Big 5." said Alan Guzman, Vice President of
Piedra.

With the numerous projects going on in Dubai, Piedra Systems is confident that it
would get the attention of Middle East buyers. "Our lightweight stone veneers are
tested in accordance with American Society of Testing Materials (ASTM) in terms of
absorption and compressive strength." added Guzman.

With the company's commitment to service and excellence, they conduct continuous
research and development to deliver customized colors and textures that would fit
its clients' needs. What made Piedra a reliable source of quality stone veneers can
be credited to its years of experience in the marketing of mix-cement reinforcement
and production of non-static floor tiles.

The Philippine participation is organized by the Center for International Trade
Expositions and Missions (CITEM), the export promotion arm of the Department of
Trade and Industry. For more information about the Philippines' second
participation to The Big 5 Show, visit www.citem.com.ph/big5.


Web Site: http://www.citem.com.ph

Contact Details: Center for International Trade Expositions and Missions (CITEM)
Golden Shell Pavilion, Roxas Blvd. cor. Sen. Gil J. Puyat Ave., 1300 Pasay City,
Philippines
(632) 8323990
Fax (632) 8323965
Email: publicity@citem.com.ph

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